SAL (full name: Wassim “SAL” Slaiby) has joined Maverick, the management consortium that’s home to Guy Oseary (Madonna, U2), Larry Rudolph (Britney Spears, Miley Cyrus), Cortez Bryant and Gee Roberson (Lil Wayne, Nicki Minaj).
Operating under the name SAL&CO/Maverick, the 36-year-old, who emigrated from Lebanon to Canada at age 15, will maintain his Los Angeles and Toronto-based staff and bring with him a roster that includes The Weeknd (co-managed by Amir “Cash” Esmailian), Belly, French Montana, NAV and Massari, as well as producer-songwriters DaHeala, Dannyboy, Ben Billions and Breyan Isaac.
The advantage to joining forces, says Roberson, is “the natural synergy between all the partners — it’s a true dynamic of like-minded individuals that have a common goal: to make one plus one equal eight.” (Maverick’s team also includes managers Adam Leber, Caron Veazey, Clarence Spalding, Scott Rodger and J Erving; Recently, Greg Thompson arrived from Capitol Music Group taking on the title of president, Maverick Music.) Or, as Sal describes it, Maverick is like music’s “X-Men, where each -person has a certain power. … We’ll be using each other in the best way possible.”